Showing posts with label promotion. Show all posts
Showing posts with label promotion. Show all posts

Friday, 24 August 2018

He's One Of Our Own - The story behind the book



Blades fans have been lucky in recent years, with several books being published with either a strong Blades flavour, or focusing on a former Blades player. Autobiographies of Alan Hodgkinson, Keith Edwards, Tony Kenworthy and  Bob Booker look firmly to the past (and in most cases to a fondly remembered time). The latest Blades related book has a much more current focus, but the time it covers will still be looked on with great happiness for many years to come.
 
Danny Hall, journalist at The Star, has written He's One Of Our Own : The Story of Chris Wilder's Blades Revolution and he too time out to tell A United View about it.
 
 
On the book's website you say;  "I’ve always had an ambition to write a book, ever since I picked up a copy of The Star as a kid and realised that being paid to write about sport was an actual thing."

Is it the case that the Wilder story presented a nice opportunity to achieve that ambition? Have you had any other opportunities previously?
 
I pitched one book before this one, but they weren't picked up because they had broad appeal. This one was a little different, but it wasn't a case of being desperate to write a book. It's always been something in the back of my mind, because I enjoy the longer-form of journalism that there isn't always time and space for, but it wasn't like I was throwing out pitches left, right and centre. So I thought a book, over 60-90,000 words, would give me the chance to get my teeth into something. I pitched it to the publisher who called me immediately and said he wanted it, so the journey began there really.

With newspapers focusing online, increasing numbers of alternative online news outlets and traditional print media supposedly under threat, is it tough pitching an idea to publishers, or was this story an easy sell?
 
As touched on previously, a fairly easy sell. Newspapers are focusing increasingly online and on social media, but I still believe there is room for a long read.
 
As a Blades fan and journalist what are your favourite memories pre-Wilder? 
 
Pre-Wilder, there wasn't a great deal! One of my earliest memories was watching Vas Borbokis v Sunderland... I loved him from that moment, and got his name on my replica away shirt. It had to curve around the No.2 because the shirt was so small, and cost more for the printing than the top! Obviously the highlight was the Warnock promotion season and then the Premier League campaign, which ended in the most Sheffield United way possible. The FA Cup semi-final against Hull at Wembley was also brilliant, if not for the sensation of finally scoring a goal there but for the spontaneous round of applause that filtered around Wembley after Hull's fifth goal went in.
 
What are the challenges of writing a book alongside the day job?
 
It's tough. A lot of people have assumed that writing the book is a bit of a busman's holiday, as it fits quite tightly with the day job, but it couldn't be further from the truth! And coming home at night after a day of writing, to write another 4-5,000 words, or taking a week off to write was difficult. I reckon over the five-month period of the book from idea to completion, I had a week off from it - and that was spent on holiday, reading over the proofs! 
 
I think many fans might assume that for a man whose job is writing that writing and publishing a book is dead easy, but how long did it take from the first formulation of an idea to getting a physical copy of the book in your hand? 
 
The physical copy was delivered today, August 22, and the idea was formed in the week leading up to the Leicester FA Cup tie in February.

I imagine the players and management were more than happy to contribute to the book, how hard was it to edit down their input?
 
They were, and it was fairly straightforward. I wanted to get a flavour of the Wilder years from the perspective of the players, but also their careers - so Jake Wright's time in the Conference, Mark Duffy almost giving up football, Paul Coutts' difficult times under Adkins... they all spoke really well, fortunately for me, and I think the end product works quite well.
 
 
Were there any stories that you couldn't commit to print?
 
There were - invariably, in this job, there are! 

 
Fans contributions add colour and putting the Wilder era into context against the Adkins regime that preceded it must have made for some challenging edits with emotions still running strong over his reign?
 
There were, but I was careful to not censor them too much. It was an emotive time - football's an emotive game - and the biggest challenge was editing down a superb piece from one fan, Dan Atkin, who wrote brilliantly about the effect that season had on him - a few thousand words too long! So wittling that down, and still keeping the flavour, was a challenge, but one I enjoyed. What came across was that the players had similar frustrations to the fans, albeit probably not as strongly. It was a season we'd probably all rather forget, but one that I felt was so important to the Wilder story that it had to be included in full, to understand the task that faced Wilder when he took over.
 
 
With contributions from many sources how hard was it to turn it into a cohesive story?
 
Not particularly - although anyone who reads it may not agree! The book follows a linear format loosely, although some chapters do jump forwards and backwards slightly. 
 
From talking to the players, what do you think is different about this group and the way they were managed that led to United finally escaping League 1 and establishing themselves in the Championship? Are there aspects of their personalities, attitudes etc. that are different from previous squads?
 
The main difference that I picked up on was 'real world' experience - many of the players who form Wilder's side have experienced rejection or disappointment, which I touch on in the book. As I say Wright played in the Conference and Mark Duffy gave up football entirely for a period... Coutts worked on an oil rig in Scotland, Chris Basham worked in McDonald's. It's also a cliche, but the team spirit up at Shirecliffe is really good. You can see that the players are teammates and friends too, which perhaps hasn't been true in the past.
 
The biggest reason, though, is undoubtedly Wilder. He has a unique ability of being close to the players one minute, making them feel a million dollars, and the next totally distancing himself and working them to within an inch of their lives. I lost count the amount of times I have sat at Shirecliffe listening to Wilder speak and thought, 'I'd love to work under him'. And that, in any job, can't be underestimated.


As a journalist you have had a level of access to the club and events that fans can only dream of. What are your top 3 moments of the Wilder reign so far for you personally?
 
September 24, 2017. To turn the game around like that, in those circumstances, with Hillsborough bouncing was unbelievable. Afterwards, we spoke to Mark Duffy in a small room just off the Hillsborough tunnel and I don't think he could believe it himself. It was the day he wrote his name in United folklore forever, and he had no idea what he'd just done.

The open top bus. We were invited on, taking turns to go on the top deck as the bus worked its way around Sheffield town centre. Inside the Town Hall, the walls reverberated to the sounds of the Jack O'Connell song and to see so many Blades gathered from the balcony was incredible.

Not a top moment per se, but Millwall away in Wilder's first season. Afterwards a Sky journalist asked him if he feared for his job, and he wasn't too happy. Getting the beers on the bus on the way back was credited with the turnaround, but no-one could ever imagine what would follow in the coming months.

 
Everybody wants things in small, easy to read form now. Twitter also provides a great platform for promoting writing in all its forms. If you could sum up the book in 140 characters what would you say?
 
Tough one! The story of how one man picked up a club on the floor, told by those involved. This is how Chris Wilder made Sheffield United united again.

 
Any further plans for books, United based or otherwise?
 
Not just yet! It was an enjoyable experience, but not one I'd rush into repeating. I owe my fiance more than a bit of my time first, I think!




Thanks to Danny for his time in answering the questions. I look forward to getting my hands on a copy of the book (you can get your copy here ) and we will post a review of it on here in due course.

Thursday, 28 April 2011

Faith in the Universal Liar

"Hope is the only universal liar who doesn't lose his reputation for veracity"
- Robert G Ingersoll


Bank Holiday Monday, just gone ten to five. Still slightly in shock at events at the Madjeski, where you have come from two down to beat a top 6 side who comprehensively out-played you at home a couple of months earlier. Sat in your armchair, cursing Leeds' failure to consolidate their play off push at Selhurst Park, your mind wanders ahead.

That feint shred of hope that the unexpected might happen. As Sky Sports News put up the words "Sheffield United Relegated" alongside "Reading 2 - Sheffield United 3" you raise from your armchair, finger raised, "Ah no! Not yet! We are not mathematically down. Don't even think about putting that effing 'R' next to us in the league table!", glancing round to check that the children aren't listening….they're not.


You didn't expect it to come to this. Mid-table again, maybe slightly below at worst. It's a pretty average division, anyone can be up there for promotion, so-called bigger teams can be dragged into what they call the relegation dogfight, but not us. We will have a bit more about us than that, we wont make the same mistakes with loans and signings that we did last year…..will we?


Then the season starts, upheaval, followed by upheaval, with loans, followed by more loans. Christmas arrives with things looking dire, but renewed hope as a boyhood fan takes over and we all remember what happened last time we had one of those. 1, 2, 3, 4, 5, 6, still counting, 7, 8, 9, 10, surely soon, 11, 12, 13, 14 games go by before a win arrives. Bruised and bloodied, we can get off the canvas, we can still pull through on points.


Back to work and everyone wants to talk about your club. When asked, you agree that your team is down. "We've been dead and buried for weeks. When we lost to Palace, Scunthorpe and Derby in the same week, that's where we blew it. We were two up at Scunthorpe for God's sake". You blush slightly, because you are lying, just a little bit, because your head is controlling your mouth, but your heart cannot be repressed. Whilst speaking you play out scenarios in your mind.


If we can put 3 or 4 past Barnsley and Donny and Palace go down 2 or 3 against Leicester and at Hull? Hull could still chase an outside chance of the play offs. If Swansea have nothing to play for in the last game of the season and rest a few players…and we beat them at full strength at home. Forest might still be trying to seal a play off place going to Selhurst on the final day, they wont roll over and they have the fire power.


Regretfully remembering the match at home to Boro, just two weeks ago, chance after chance missed, before conceding late on. Three points dropped, realistically one, one point that might have meant not having to rely on 8 or 9 goal swings and other's failures. You had written them off then, season finished, and the defeats Cardiff and PNE that followed properly sealed it. You had accepted your fate. Embarrassed by the weakness of their submission, awaiting the revengeful glee of your mates who support the other lot. The same supporters and friends who you had remorselessly ripped into twelve months ago. Then, two games two victories and renewed hope flickered.


What of the clubs you have chased down the final straight, like the back-runner chasing down the leading pack and leaving his final sprint 10 metres too late, wishing the race was 1510m instead of 1500. If only you could play another couple of games……. You read messages congratulating them on their survival, of remaining in situ for another season. Those Palace and Doncaster supporters play it down, "Still to make sure", "Still need a point", but you know deep down they believe they are safe. You know deep down, your club is far from safe, but still you look for the positive.


You remember Oldham, 8 points from safety with one week of the 1992-93 Premier league season left…..they survived. Bradford City beat Liverpool on the final day in 2000 to survive. West Brom moved up three places when all above them lost on the final day in 2005.

Then those memories are swamped by others. Of sitting high up in the gods at Stamford Bridge on the 7th May 1994 as Mark Stein scored in the last minute and your team were relegated following a bizarre series of events at Goodison Park which were relayed by fellow fans, radios clutched tightly against their ears. Of last minute play off final defeat against Palace in 1997. Of last day Premier League heartache in 2007. You then realise that when the unexpected happens, it tends to happen in a bad way for your team.

Tuesday comes and your youthful reserves beat Port Vale's second string 6-0, you're reminded of a great 6-0 league victory over Spurs. You think maybe the first team can do that on Saturday. Tuck away goals like Brian Deane, Jocky Bryson and Paul Rogers did that night, and then it hits home that, although it seems like yesterday, it was 18 long years ago.

The fact that over the course of this season your team has averaged less than a goal a game and are the second lowest scorers in the division starts to sink in……Ah but we have scored 6 in our last two games! Yes but we have also conceded 4 and then you remember we have got Neil Collins and you are temporarily subdued once more.

You sit there and consider League One might not be a bad thing playing wise. You think of the FA Youth Cup Final, upcoming against Manchester United. Those promising young players, might be better blooded at a lower level, build a new side, a future of talented kids, pepped up with experienced older heads. Less expectation on them as a result, none of the braggadocio displayed by certain other clubs following their fall from the Championship.

But you wonder whether other fans would really accept that? Can we financially adapt, when an immediate return may not be achieved? They will just sell all our promising youngsters, just like they always do? How long could we wait to return?

It feels like a lonely world, trapped in a psychological game balancing reason and probability, with blind optimism, faith and a massive degree of hope. A to-ing and fro-ing of positivity and negativity that frazzles the brain. Yet you know it is a game being played out not just by supporters of your team, but by supporters of all teams of all levels, across the globe. Some hoping for safety from relegation, some hoping for promotion others just hoping for financial survival and a continuation of being able to support their club. A true global game, played out by individuals who have little or no influence on the outcome.

Saturday will either bring renewed hope or despair. Even a win might not be enough to prevent despair. Like most playing the game; I don't mind the despair, I can deal with the despair, it's the hope that is killing me right now.