Game by Game - 14

Game 14 – Millwall (A), Championship – 2-3

So we welcome back Alan Pickard to A United View, his Bolton Game by Game report being one of the most read so far. 

An early train to The Smoke, crap beer all day, a good pinch of snuff and a fantastic Blades win are a heady mix. As I flicked between match feeds at home, the fancam view on Facebook was frequently blocked by the back of Alan's head and the match soundtracked by his increasingly hoarse voice telling Millwall that they aren't scary anymore.  So when his stream of consciousness (along with the thoughts of fell Blades in Coach C of the 18:34 out of St Pancras) landed in the AUV inbox on Saturday night I anticipated a bit of an editing job would be in order..... 

It's started well. Train to Donny and iPhone Dave has spotted fellow AUV corespondent Tyrone, who is sat behind us. Selfie secured (without Tyrone knowing, ahem....that's Dave - Ed) and Fosters in hand. (Again AUV cannot condone the drinking of Fosters at all, nevermind when Jaipur now comes in cans - Ed). The day is off. To. A. Flyer.

Milwall away, and thoughts are cast back to the Warnock era. "SERVES YOU RIGHT FOR FUCKING MUSCAT THAT". Seriously though, I've never seen us win here, not sure that will change today. Anyway, back on the train and Player of the Season so far is up for debate. Votes, from the committee go to....

McGoldrick x 5

Norwood x 2

Stevens x 1

Bash x 1

Hendo x 1

So there we are. That seems conclusive, the player that half the support turned to social media to bemoan when he joined is the man. (Although, his scoring record is under threat from our mate Ed). What we all agreed on is that Norwood coming in has improved us ten-fold.

So, onto the match. It started with United on the front foot, trying to force the issue, but with the all too familiar situation of when the Duff Man can't unlock the door, nobody else seems able to step up to the plate. Or at least step up and deliver with any conviction.

The pressure is rewarded with a corner. A short corner is played in and back out again, Oli Norwood, he's fucking reyt good, puts one in the box son. And its a penalty. Phil reckons it was crossed by Stevens (Phil had clearly been on stronger stuff than Fosters - Ed). Anyway, Billy missed. Well, Amos saved really, but didn't fancy his run up. Didn't look confident at all. Sake.

I've walked down the stairs to get a beer, and then hear a cheer. For fuck's sake we've scored. This happened last year too. I've missed it again. Get in Billy you beautiful beautiful man. I would have your babies....

Half time. 

Second half. The first ten minutes of the second half has been voted (by the committee) as:

Stressful.

Shit.

Atrocious.

Wank.

Abysmal. 

Anyway, somehow we're 2 - 1 down and I'm not really sure how. I really can't wait to type this next bit.

Once things settled down, we got into a rhythm. Feel the rhythm, feel the rhyme, come on down, it's McGoldrick time.

Intricate passing between our midfield maestros, leads to a push on the Duff man. And it's another penalty. That man McGoldrick has big balls. Steps up. 2-2. G'wan babbi. The steward, who is an Arsenal fan, appreciated my turbo snuff post celebration.

There's only going to be one winner now. A one two on the right hand side is cut across the box by the main man Mark Duffy, straight into the path of that man again. McGoldrick slots home and 1,400 Blades are delirious, maybe nearly as much as Hendo at the other end of the pitch. We've deserved that. Final whistle and chants of Oohhh David McGoldrick ring around Bermondsey. Off home we go. iPhone Dave has purchased half of M&S and were all happy. UTB!

Four final thoughts from Coach C: 

Kirsti - Deserved victory but we made hard work of it and didn't start second half well. (Can always rely on Kirsti to list two negatives out of three points on a 3-2 away win! - Ed)

Paul - McGoldrick is proving a very good purchase. (He cost £19.99 less than this - Ed)

JB - It is really refreshing for United to dig themselves out of a hole. Holes that more often than not last season we were unable to get out of. And we've now done that twice in the last week. 

AP - Were winning games we'd have lost last season. Keep the faith. 

Photo - Copyright David Kirkham

The Entitled Fans

The Internet is the centre of so many people’s lives. Anyone, should they wish to, has a public voice and a means by which to be heard (read) – forums, message boards, blogs, podcasts, twitter and Facebook. "What do you think? Tell us!". I know what you are thinking, as a blogger should you really be going down this path? But stick with me....

Old media is playing catch up, the consumers of media now create content. Phone-ins no longer need 90 minutes of callers when they can read out emails and tweets. The emails and tweets become a generator of calls and tweets and emails. Local newspapers can write articles that comprise a couple of lines of often mis-spelt text and a page of tweets. Our thoughts, hope and dreams, hates and loves shared even wider, to be rated or slated.

As society is changing, so is football. An ever expensive business that means clubs increasingly have customers rather than fans. Whether we like it or not there is an increasing number of football fans who are as much consumers and customers as supporters and fans. With ticket prices reaching, what for many people are, unsustainable levels, an increasing number of people attend expecting some semblance of value for money – a notion that very few clubs a season will ever deliver on, or on a consistent basis. Nothing exemplifies this more than the misguided notion that as a customer you are entitled to a refund if the performance is poor and the defeat is heavy.

 A sense of fan entitlement is rising in football and whilst many campaigns are worthy of wider support – Twenty’s Plenty and challenging the disregard to supporters with TV match scheduling as examples – there is a much whinier, whinging group who seek complaint at every opportunity. More prevalent amongst “supporters” of the Big 6, or those who perceive their club should be, these ungrateful, spoilt children have a sense of entitlement and severe lack of perspective that does them a bigger disservice than they are willing to acknowledge. These Veruca Salts or Violet Botts want to "scweam and scweam until they’re sick".

Sadly, you can see this starting to perpetuate United's fanbase. We all want success, we all yearn for cup runs, cup finals, promotions and titles, to bring the good times and big games back to the Lane, but this is more than that. Worse than that.  Fans sitting back waiting to be entertained - like the emperors in the Coliseum. 

There has been comment on social media and on the phone-ins recently about the atmosphere at the Lane. The fact is we have gone quiet. People sat waiting for it to happen, with impatient expectation. And when the goal doesn't come, or a mistake is made, you hear the muttering and the groans. The second, third, fourth mistakes greeted with ever louder groans. I wasn't at the Birmingham game, but those who were there commented it was like a morgue at times. The Preston game on Saturday wasn't helped by half the crowd being caught up in Freshers gridlock at kick off, but did we ever really get going once the ground filled? The usual groups at the back of the Kop made their effort, but it never really reverberated around the ground.

Even when we were all over a team for 60 minutes it felt quiet. We expect a lot of effort on the pitch and they (the players) got nothing back when they delivered. The quality of football and style of play we are trying to deliver deserves it.

Attendances are down on last season. Matchday pricing and the midweek red button will both have an impact I am sure, as will the fact that away followings are down as well. Despite these factors we still have strong numbers, so the volume should still be good.

This entitlement and passive support - until there is an issue - then breeds on social media. There is a tendency in some tweets I have seen to focus on the fact we have been on a "run" of one point from a home and away game. Since when is two games a run of games? Particularly when it includes one okay performance that we should have got at least point from - but didn't and another where initial dominance of possession wasn't translated into goal opportunities, we faded and found ourselves holding on for a point. The latter one of those games where everyone has a stinker - rare, but they do happen. But for some people this was panic stations, this was the start of "the rot". The reality is it was four wins in six and sixth in the table.

All sense of perspective is lost. The need to comment in the immediacy of the final whistle, or in this case midway through a second half with United 2-0 up, leaves little time for rationalisation. Comments that were previously kept within the privacy of friends and family are now out on public display.

There appears to be a reluctance to pause and think before hitting ‘send’ or ‘tweet’, a pause that might have more value than the words that have been typed. If this was the reaction when we went 2-0 up, I can only assume the patchy 3G coverage in the Lane thankfully deprived us of the thoughts at 2-2.

This is not a call for Ultra groups, choreographed displays, or singing sections. It isn't necessarily about singing songs. This is just a call for some perspective, for fans to get behind the team and encourage them. Bramall Lane rocking is a place few clubs would want to visit, how many times have opposition managers commented on it? We are in a much stronger position than many would have expected even after winning the League One title 16 months ago. Yes, we didn't kick on last season as we might have hoped, after a great start, but we are putting together a similar platform this season.

The table below shows the position at the same stage last season, there are many similarities with this in that we are fourth and two points off the lead, but this season is more open and the gaps are smaller. Just two points separate us in fourth and Blackburn in twelfth. The margins are small and everything points to a competitive league with a team that finds consistency pulling away from the rest.

I recently saw the graph below on twitter from a Wednesday fan, (stick with me!) Peter Loehmann. It showed that over the last 14 years the proportion of teams in the Top 6 of the Championship each week that are still there at season end. Whilst that wasn't the case for us last season and we were in the other 50%, then there must be a chance this season.

Let's not take this for granted. Let's not assume that the players can produce these kinds of performances every week. They're going to need us to get behind them and they need us to lift them when energy is flagging. Teams come to Bramall lane to contain us. Be patient, keep perspective, we can make a difference. You never know we may convert some of those results we didn't get last season into better ones this and who knows where that might take us?